Canais dos movimentos sociais no YouTube: uma análise da credibilidade a partir das aproximações entre mídia da fonte e os formatos televisivos do Jornalismo

Abstract

The Brazilian social movements on the Internet and the content produced by them on the YouTube video platform are the object of this research. To help better circumscribe the contents produced by the movements channels: Teto Brasil, MetalTV Curitiba And Lift Popular Youth were studied from January 2014 to January 2018. The objective of the analysis was to verify the presence of formats and genres of television journalism in the contents posted, used by the Media of the Sources with the aim of guaranteeing the credibility of their messages. The literature searches the origins of social movements, with Coggiola (2010) and Arruda (2011) the new social movements, beginning of the 21st century and its characteristics, mainly from Melucci (2001) and Gohn (2000, 2011). Another theoretical axis works on journalistic credibility, with the principles and concepts of credibility and trust, based on the approaches of Giddens (1991), Machado (2006), Amossy (2001) and Bourdieu (2008) and journalism with Bucci (2000) Amaral (1996), Lage (2001) among others. It is also approached the concept of Source Media, with Sant'ana (2005), Kopplin and Ferraretto (1996) and Chaparro (2011) and the informative formats and genres on television with Souza (2004). The methodological basis works with Netnography, a contemporary development of anthropology that studies human phenomena on the internet, was the basis for the recognition of the object of study and content analysis, Bardin (2009).