O USO DO TWITTER NAS ELEIÇÕES PRESIDENCIAIS NO BRASIL EM 2010

Abstract

The work of this dissertation has as its object of study "The use of Twitter in the 2010 presidential elections." It has as main objectives: 1) Analyze Twitter as a communication tool in the elections. 2) Identify the use of Twitter by the three main candidates for presidency of the republic in the presidential elections in Brazil in 2010. This is an exploratory research, which systematizes the empirical data collected directly from Twitter candidates surveyed. To that end, we collected all the tweets of the three candidates surveyed: Dilma Roussef, Marina Silva and Jose Serra, published between 06/07/2010 and 06/11/2010.The survey results were organized into three chapters, the first of which is democracy, elections and public sphere, the second discusses the elections in Brazil and the third chapter presents the use of Twitter in the presidential elections in Brazil.