BELAS, PRENDADAS E DO LAR: ENSINO DE HISTÓRIA E REPRESENTAÇÕES FEMININAS NA COLUNA “O ASSUNTO É MULHER” DO JORNAL GAZETA DE PALMEIRA (1976 – 1982)

Abstract

The town of Palmeira, located in the region of Campos Gerais, Parana, had its routine very busy from April 1976, with the release of the weekly newsletter titled "Gazeta de Palmeira." The newspaper, owned by women, was initially developed by the journalist Ieda Matias and had the objective of keeping the society of Palmeiras aware of regional and national events. In the period from 1976 to 1982 circulated in its pages the column "The Subject is Woman", bringing varied information to women of the town. From this material, the analysis of the female representations in the Gazeta de Palmeira Journal, more specifically in the Column "The Subject is Woman", in the period of its publication, in the attempt to understand the role of the media in the construction and / or social roles, identifying the topics covered in the Column and in the Journal with regard to women, through the problematization of the representations of women presented, and making an educational material, with the intention of taking these discussions to the classroom, in order to work together with all he students as the vision of women was built and disseminated by the media, problematizing issues such as respect and equal rights between women and men.In order for the work to be carried out satisfactorily, we used Laurence Bardin's Content Analysis, separating the columns into categories, according to the theme presented. In order to justify it, the conceptions of social representations of Serge Moscovoci and of genre of Joan Scott are used. These representations demonstrate the conservative character of society, which concentrates women within the private space, as beautiful, crafty and homemaker women.