A reportagem como dispositivo jornalístico estratégico na internet: o caso do Jornal Plural Curitiba em 2021.

Abstract

This research analyzes the characteristics of the appropriation of journalistic reporting in the Jornal Plural Curitiba, a digital native newspaper of local coverage from Paraná’s capital, in the year of 2021. Therefore, it discusses the notions of journalistic reporting from technical and theoretical publications, also going through more recent works that study online journalistic reporting. It is understood that journalism is going through a period of intense transformations that directly impact journalistic reporting. Such transformations are analyzed from a perspective of crises in journalism. It is a complex crisis that impacts the profession in three main aspects: economic, format and credibility. Thus, journalistic reporting is taken as a device to understand broader changes in the profession. The case of Jornal Plural Curitiba is taken as an example to study these changes, understanding that it is a young vehicle that strategically appropriates journalistic reporting as a device of meaning and differentiation in the online environment, marked by the excess of informative offers and hypercompetition in the journalistic market. To understand these characteristics, the research uses a mixed methodology, adopting techniques inspired by ethnography and netnography, required by the Covid-19 pandemic period, research interviews and content analysis. The results of the techniques are tensioned with each other to understand journalistic reporting phenomenon in a complex way in the Jornal Plural Curitiba. From the analysis, it was possible to identify motivators and limits in the production of the newspaper's journalistic reporting. It was noticed that there is the intention of producing journalistic reporting as well as a recognition of its strategical potentials in journalism, as a product that diferentiate the newspaper from its competitors, that contributes on brand building and at audience accumulation. This recognition, however, is strained by market requirements and other limitations, such as the need for financial and labor conditions to produce this type of meterial, the search for an increase in the audience and the scope of the website. Therefore, clashes between the ideals presented by the journalists and what happens in practice are identified. This clash causes editorial choices to be thought in a way that allows the practice of journalistic reporting without leaving aside aspects of coverage concerned with competition and the need for clicks.