Entre armas, livros e comentários: as recepções do discurso histórico sobre a ditadura militar da produtora Brasil Paralelo no Youtube (2017‐2022)

Abstract

Through the study of the documentary “1964 - Brazil between weapons and books”, by the production company Brasil Paralelo, this work sought to analyze and understand the ideological, political and media elements of what has been called the New Right in Brazil. We sought to delimit the political scenario that allowed the flourishing of ideas that are sometimes conspiratorial, anti-intellectual, and messianic. In addition to seeking an overview of the emergence of the new Brazilian right and reflecting on contemporary themes such as fake news, social networks and revisionism, the main focus of this research was to analyze the performance and productions of the entertainment and education company “Brasil Paralelo”. The organization, created in 2016, produces videos on its YouTube channel in which it seeks, among other things, to rewrite scientific history and “rescue the values of being Brazilian”. This work argues that the company still acts as an intellectual arm of the New Right, imposing its values while seeking to question the legitimacy of institutions such as universities, schools and the democratic system itself. The study had a specific focus on the analysis of nine hundred comments made by users who consume Brasil Paralelo productions. Comments were extracted, archived, and categorized according to the content analysis methodology proposed by researcher Laurence Bardin. The comments proposed by internet users were taken from the company's most relevant video on YouTube “1964- Brazil between weapons and books”. The intention in analyzing the manifestations of the company's consumers was to reflect and understand about the reception of the discourse and how users produce and reproduce what the company proposes. As a result, it was possible to understand that the company produces a discourse which is assimilated and reproduced by users in order to foment the cultural war between good and evil while reinforcing a messianic and revisionist narrative of History.