Um estudo sobre as potencialidades do queijo Purungo de Palmeira/PR para implantação de uma indicação geográfica (Indicação de Procedência)

Abstract

Geographical indications (GIs) are growing in the country in order to promote and protect products with characteristics or fame arising from the territory of origin . The GIs contribute to territorial development based on the recognition process, supporting the potentialization of active resources (material and immaterial) existing in the place, the socioeconomic dynamics and the improvement in the quality of life in the region. The objective of this study was to analyze the potential of implementing an indication of origin of purungo cheese in the region of Palmeira/PR. For that, it was decided to carry out an exploratory-descriptive research with a qualitative bias. Data collection took place through document analysis, seeking to verify the product's notoriety, and also the application of interviews guided by a semi-structured script with questions adapted from the "Estrela de Valor" proposal with 3 (three) cheese producers. It was decided to use the procedures of the content analysis methodology as well as data triangulation. It was concluded from the research that fear and lack of articulation between cheese producers, as well as the absence of an association/cooperative affect the GI recognition process in the municipality of Palmeira. There was also a lack of effective support from the local government in creating public policies focused on encouraging the production and marketing of purungo cheese. On the other hand, through document analysis it was possible to find historical and cultural data that proved the notoriety of the object of study, which in itself is not enough.