“VOCÊ É O QUE VOCÊ COMPARTILHA” – CONVERSAÇÕES E REPRESENTAÇÕES DE ATORES SOCIAIS RELEVANTES NA INTERNET

Abstract

In a scenario of participatory communication on the Internet, this paper discusses characteristics of the online presence of representative individuals, who excel in the network. Studying the use, talks and social representations of those persons that appear in this environment. We approach the theory of gatekeeping and the scenery as participatory web change the traditional sense. It is also reflected how the rise of web 2.0 brings out the theory leads, for example, the concept of gatewatching. As this research examines the positioning of individuals on the Internet, we discussed how cyberspace changes the way that people's identity is defined and how it is built the reputation of a person on the network. Also worked the concept of social actor related to the presence of on-line, which defines the set of actions and interactions of a particular individual in the network. To illustrate the concept of online presence, the research study the positioning of Barack Obama on the network, especially as regards the election campaign as Democratic candidate for U.S. presidency. The method that conducts research is based on qualitative research with semi-structured and sustained by the contribution of social representations. Eight individuals were interviewed. Are raised features of their online presence. It is shown that the respondents are heavy users and stay connected during the entire time they are awake. It is also raised with people who they connect, using criteria to participate in certain site or social network and finally the representation of them is shown on the network. The interviews you can see that the respondents regard the publication of contents on the Internet as a form of sociality and that they appreciate the movement and conversation on the web. Sharing information appears as something as important as the content production. Finally we discuss the online presence from some intersections. Tensions are shown in the placement of respondents on the Internet as the relationship between what is shown professionally before the content is personal and relationship between them that the daily contents become public and which remain private.